Interactive Print , Augmented Reality , Marketing

Is Augmented Reality already a part of your life?

There are high chances that you already know about Augmented Reality and are probably not aware if that’s what it is called.

There are high chances that you already know about Augmented Reality and are probably not aware if that’s what it is called. Even when you might have seen it at its best, you wouldn’t have noticed it at all. Let us help you out here a bit.



So the first pressing question is - What exactly is Augmented Reality?

In layman terms, it is simply the mind boggling art of imposing any computer generated content over live world surroundings. Basically it’s the practice of enhancing what’s already around us. The most often used form of Augmented Reality is the one which the world is most familiar about and that is in television sports.

So when we break it down to realities & augmentations, the game footage is the former while the latter is the arrows of the player movements and zonal areas marked on the ground which are actually not really there.


How experts define Augmented Reality

To get into further depth, there are a few definitions out there to unravel the mysteries of Augmented Reality. One definition as laid down by Professor Ronald Azuma in his Survey of Augmented Reality paper in 1997, is that it combines the real and the virtual, it’s interactive in real-time and that it must register in 3D.

And according to a second definition by Paul Milgram and Fumio Kishino, it does still exist on a continuum of augmentation, which they describe as a line existing between the real world and a totally virtual environment. At the one end there would be what you see through your eyes with no device in the way and at the other a completely computer generated world, a virtual reality such as second life.

But, is that how Augmented Reality always existed?

No, not really. It has its origins trailing way back in the 1950’s. It has been progressing with Virtual Reality since then and gradually had significant advancements in the mid 1990’s and the 2000's.

In the past years, this technology was extensively used in CAD programs pertaining to aircraft assembly and architecture, navigation, simulation, military and medical procedures. It has been simplifying complex tasks to assist in training and product prototypes which can be easily mocked up with undergoing manufacturing. Now that’s pretty epic isn’t it?

Now that you are fully familiar with what Augmented Reality stands for, let’s get on to its usage in today’s world. As you know the most essential part of AR is the placement of a virtual layer over your real world view. Now that is possible only if there is a device in between to display the information upon. One of the most convenient way of doing that is the use of smartphones.


So here’s something for you to ponder upon – How augmented is our reality? Or better yet, how augmented can our reality get? The answer is limitless!

Maybe it's time you employ Augmented Reality to your marketing campaigns as well.

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WOWSOME solves marketers’ problems using Mixed Reality. Our obsessive Research in computer vision, integrated with marketing and advertising best practices led to the creation of the most useful suite of products in the segment.

Our solutions merge marketing & edutainment, real and digital, founding a Mixed Reality that delights as much as it advances us towards an evolved lifestyle.

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