How Important is Brand Engagement?
As a customer, when you buy a particular product, what do you think would make you purchase from the same brand again? Once the product usage is complete, you would
4 min read
How Important is Brand Engagement?
When you are going to buy something, what do you do? Do you try a new brand? Or you stick with the one you have tried before?
It depends, right?
It depends on the experience you had with the previous brand you used. Was it good? bad? or horrible?
They key to running a successful business is to be able to engage your customers like powerful orators engage their audiences. You have to make sure their minds don't wander off to your competitors' products. Keep them happily engaged and they will never leave you (unless, ofcourse, you degrade the quality of your product).
Engaging your customers is massively important if you want them to be loyal and stick to your brand for eternity. Providing a great customer experience is crucial for becoming a powerful brand. Keeping your customers happy will ensure they indulge in positive word-of-mouth marketing and bring you more customers.
Brand engagement is important for lead generation too. Your target audience needs to have a positive experience with your brand and must be able to connect with your campaigns, in order to convert into customers.
So what can you do to improve brand engagement with your customers and make them love your brand? Here are few tried and tested methods implemented by most of the top brands that you know today.
Learn More About your Audience
Knowing who exactly your audiences are and understanding their persona will help you to a great extent to tap into their psyche and understand their buying behaviour. A clear definition of your target audience and understanding their needs as well as pain points are important for any brand engagement. This will enable you to deliver relevant content that is most likely to draw their attention.
A fundamental understanding of your audience in terms of demographics and psychographics will make you better understand their motivations and problems. Creation and delivery of content becomes a lot more effective and so does maintaining relationships.
Create an Interesting Brand Story
Having an interesting and engaging brand story will help you connect with your customers’ feelings and stimulate their emotions which would aid in building a stronger bond with them. Effective brand storytelling makes your customers identify with your values and realize your brand’s importance in their lives.
Most successful brands have managed to draw customers with their strong storytelling ability and sharing their beliefs. Through your brand story, you can effectively communicate what your brand stands for, what makes you passionate to serve your customers and how different you are from your competitors.
Use the Power of Social Media for Personalization
Social media is undoubtedly the best tool to understand what your audience’s preferences are, what kind of content they like to engage with and to what they are most likely to respond, in order to communicate with them accordingly for enhanced brand engagement.
Engaging customers actively and repeatedly is the key to keeping them loyal to your brand in the long run. Personalized content would make your customers feel that they are being addressed on an individual level and will show that as a brand, you genuinely care.
The best way to engage them with your brand is to make your brand directly speak to them. Can you imagine speaking to them directly through your print ads? No, because print ads are static and cannot interact with your customer, right?
So, what if you could make your print ads interactive?
Technologies like Augmented Reality have made it possible now. It can make your print ads interactive by overlaying digital content like videos, gifs, images, social action icons and CTAs to initiate an action (like direct purchase from the website).
You could also promote your offers using interactive print and get your data directly from the customers without having to disturb them or call them multiple times.
Invest in Experiential Marketing
Providing a joyful experience to your customers will create stronger bonds and enhance your relationship with them as they are going to relate your brand to the memorable experience that you create for them. This is known to be one of the most effective brand engagement strategies for getting immediate reactions and boost their feelings of association with your brand.
You can be as innovative as possible to let your customers feel your brand and build an emotional connection with it which is most likely to influence their purchase decisions as well. If you haven’t done this before, you can start now by getting in touch with one of the best experiential marketing companies to create unforgettable experiences for your customers.
WOWSOME solves marketers’ problems using Mixed Reality. Our obsessive Research in computer vision, integrated with marketing and advertising best practises led to the creation of the most useful suite of products in the segment.
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