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9 Facts about Augmented Reality as we know it

It took time but it’s here, the future we dreamt of. I am blown away by the developments in Augmented Reality that took place during this decade

It took time but it’s finally here, the future we read, talked and dreamt of. I am blown away by the developments in Augmented Reality that took place from the primitive ones a decade earlier. (It’s huge, seriously!)

If you don’t get what I am talking about, you probably missed my earlier posts. You should read the first and second blogs before you dwell here (and get shocked with the revelations like I did).  

So, this would be the last post that covers the story of AR so far, so if there are things that aren’t clear to you and you have questions, post comments and I will try to answer them ASAP!

2000 - 2010 was an interesting decade for Augmented Reality. The hardware became relatively smaller and the software faster. The surge in mobile technologies influenced many industries and Augmented Reality was no exception.

Without further ado let’s get into the facts now, shall we?



ARQuake

In the very beginning of the 21st Century, in 2000, Bruce Thomas created the first outdoor Augmented Reality game based on the critically acclaimed game series Quake ( Remember Doom? “This isn’t the end. I’ll be back to finish what I started”)

Huge popularity of Quake made this technology famous among Gamers around the world

Imagine the excitement people had when they those frightful monsters they had killed on their computers, came alive! Although it was a very intriguing game, you had to carry a whole bunch of equipments on your back while playing (the excitement wears off when you wear it for long).

But it surely showed how Augmented Reality games could be in the future, didn’t it?



Wikitude

Wikitude AR Travel Guide was the first smartphone integrated Augmented Reality with the launch of G1 Android, one of the most used smartphone OS, in 2008.

It provided general information on some of the most visited places over the globe through Cam view. You could just point your camera to the place and information on the place would pop up on the screen.

wikitude was a kind of atlas which displayed information of a place when scanned through phone's camera

It was the start of one of the best technology merger, as both smartphones will go on to get better independently and then together too.



FLARToolKit

ARToolKit, an open source tracking library for creating AR applications was ported to Adobe Flash, a multimedia software platform and it is called FLARToolKit.

It was done by a mysterious Japanese man known in the open source community as Saqoosha. Apparently, he spent hundreds of hours into making Augmented Reality possible in Flash (and it’s called FLARToolKit). He never got enough credit for it, though.(how sad!)

Saqoosha is known for his funny polka dot caps he is never seen without

Everything multimedia that runs in our browsers is because of Adobe Flash (of course, we all know that, our browsers keep reminding us) and FLARToolKit has brought Augmented Reality into the web browser, making it easier to view or execute Augmented Objects on the screen (or else we wouldn’t have seen them).



LyteShot

I love Laser tag (who doesn’t?) and when I heard, back in 2012, that a company is creating a Laser tag-like game using AR and Internet Of Things, I was floored.

LyteShot takes Laser tag to a whole new level with a range of AR enabled handheld peripherals (or weapons) and a game which the users can connect through their smartphones using bluetooth.

LyteShot comes up with a huge range of "weapons" and also features an option to create your own

You can choose a location of your own, connect all players to the cloud and start shooting your opponents. You can view all players on a map, use your “weapons” to eliminate them and everything else you do in Laser tag.

And if you have the right resources, you can create your own weapons and your very own games!

Now, how cool is that?   



Meta

In 2013, we saw the first Meta headset. It was the first marketed see-through headset for AR. They released a developer kit, exclusive for the developers so that they can create virtual objects and experience them through it.

Meta 2 lets you interact with your virtual surrounding as you do with your reality

The hardware was involving a lot faster during these years and Meta’s see-through technology put immense pressure on the giants in the industry.



Google Glass

In the same year, Google took it a bit farther when they introduced Glass. It could not just be seen-through but could also respond to touch, head movements or just speech.

The Glass could be connected to the internet through the smartphone, using bluetooth.

Google Glass can perform all the funhctions of a smartphone

It looked straight out of a sci-fi movie. Imagine walking down a road with a pair of glasses on and being able to go to place and know everything about your surroundings, just with a touch!



Mahei

In 2014, Mahei initiated a new area of Augmented Reality, education toys. Studies show that children learn a lot faster when they are shown visuals of things they are taught.

Now, imagine learning through Virtual objects that come alive on your smartphone screen. Yes, that’s what Mahei toys do.

Mehei Toys help students understand better with Augmented Reality

Now that’s a fun way to learn, don’t you think?



HoloLens

Microsoft took the world by storm when, in 2015, they announced their Microsoft Holographic and HoloLens.

The HoloLens headset projects high definition holograms into the real world.

HoloLens has a lot of possibilities in various fields of expertise

While, in other headsets the virtual objects can be seen through the glass, much like the camera counterparts, HoloLens hangs the 3D hologram mid-air (pretty cool right?)



Pokemon Go

In the year 2016, the most popular and everyone’s favourite game was born. Not only did the previous generation have a chance to visit their childhood but the newer generation got to know about Pokemon (which is way better than the cartoons these days, period) too.

Pokemon Go used Augmented Reality to make a location based games which the players can use to find the favourite monsters around them, at home, in the workplace or that bus stop.

shutterstock_568034230-796x398.jpg

This opened a plethora of opportunities for game creators to work on. Many AR related games are in production, thanks to the success of Pokemon Go.



Mixed Reality

2017 saw the use of term mixed reality replacing Augmented Reality because the technology that’s coming up doesn’t just overlays the virtual objects over real world (meaning, it doesn’t just augments the real world). It also allows the user to interact with them.

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This immersive, interactive technology could make the future of AR a lot better.

Wanna know how you can make Augmented Reality a part of your marketing campaign?

Free PDF

 

 

Let’s brace ourselves for the coming future.

To be honest, all this is very overwhelming and I am not sure if I am ready for it, Are you?

 



About WOWSOME

WOWSOME solves marketers’ problems using Mixed Reality. Our obsessive Research in computer vision, integrated with marketing and advertising best practises led to the creation of the most useful suite of products in the segment.

Our solutions merge marketing & edutainment, real and digital, founding a Mixed Reality that delights as much as it advances us towards an evolved lifestyle.


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