Augmented Reality

10 Noteworthy AR Campaigns of 2020

Augmented Reality thrived during the lockdown owing to its special no-contact functioning and high user engagement. As 2020 ends, we handpick 10 noteworthy examples that take the AR tech and its application in business to a new level!



2020 has been a year businesses have never seen before! While some well-known businesses went out of work, others thrived due to the lockdown and social distancing norms. Accordingly, Augmented Reality saw the steepest adoption curve this year, needless to say, the highest it has ever been in the decade! As the year of disruptions and innovations comes to an end, we present 10 noteworthy campaigns of the year that were bound to attract both eyeballs and engagement! 

 

1. SODAR by Google

In May 2020, Google launched Sodar (Social Distancing AR) to make people aware and ensure that they followed the social distancing norms. Sodar uses WebXR to visualise a two-meter radius ring around the user to help maintain social distancing. It can be used without installing any app, using augmented reality to map the user’s area and superimpose the virtual ring through the camera.

2. Wonderscope reading app for children

As parents looked for things to keep their kids occupied when the later cannot go to school, Wonderscope, a reading app for children was made free in April 2020. The app allows the kids to bring the story characters into their world. They can also interact with and be part of the story! The app encourages kids to read aloud, but the app’s highlight is the “Look At” feature that enables characters to make eye contact with the kid.

3. Currency scanning Lens

Amidst the pandemic, social media helped people stay informed and provide the right help where required. Snapchat added a new AR-based donation lens to help WHO fight the COVID-19 outbreak globally. Snapchat users can scan a Rs.500 currency note, and the AR-based experience informs the user about how a donation could help the World Health Organization (WHO) fight the COVID-19 outbreak around the world.

4. ETSY’s Immersive Art Gallery

ETSY has always been experimenting to help its shoppers and buyers in the best way possible. Recently, they launched the “Immersive art Gallery”, an AR integration to their app, that enables the Art buyer to not only view the piece online but also visualise it on their wall in real-time. The app also provides a number of filters and sorts to help the buyer choose the work best suited to them!

5. Coronavirus educational AR experience

While it remained of immense importance to spread awareness among people to take COVID seriously, the gen Alpha was in no mood to heed to the news. Owing to their craze of social media, an educational AR experience on Instagram was the best way to make them aware of the danger. The filter provided some baseline knowledge to a demographic that doesn’t watch the news or read a daily paper but instead stays informed through their network on social media.

6. Kellogg's Frosted Flakes Mission Tiger

Kellogg’s had launched a ‘Mission Tiger’ campaign earlier this year. They took to AR to educate their customers about everything they do to encourage sports in schools. The experience is designed predominantly for their primary consumers: children. The user can scan the Kellogg’s carton to start the experience. It is a fun combination of their mascot tiger telling their story, games and face filters to immerse the kids in their brand mission.

7. FujiFilm Virtual Hospital for Immersive Sales

If you cannot get your customer to the equipment, take the equipment to the customer. With the help of WOWSOME, FujiFilm leveraged this use-case of AR brilliantly in their immersive sales microsite. The ‘virtual room view’ places the user in a photorealistic, interactive virtual representation of a single room with the equipment. The user can interact with the equipment, like viewing them in life-size and working. They can also book an appointment, use live annotations etc. using the microsite.

8. Gucci Shoe Try-on Lens

Like any other retail brand, Gucci too switched to AR to continue their product sales and maintain consumer engagement during the lockdown. Using the Gucci Shoe Try-on Lens, users could try-on and test how the latest shoe styles looked on them and which size fits.

9. Ralph Lauren
AR did not fail to rope-in luxury retail brands during the lockdown. Celebrity retail, Ralph Lauren, embraced the technology by launching their lens on Snapchat.

10. Black Puma’s AR Concert with Snapchat

Snapchat and Verizon launched the first AR concert featuring the Grammy-nominated band “Black Pumas”. Users can see a 3D bitmoji version of the Band dancing to one of their songs along with the surroundings. The virtual performance became an instant hit during the lockdown.

The scope of AR is limitless. Brands have just started embracing many of its powerful applications across industries and functions. AR will further surge in 2021, owing to several factors including ease of use, scalability, hasslefree implementation and most importantly, user experience.

If you are interested in using AR for your organisations, you can look for more examples here or contact us for information. We will be happy to help you out!



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