We live in the age of Snapchat filters and running around to catch Pokemon from our phone screens. Augmented Reality has permeated our lives in various forms pushed by companies such as IKEA, Amazon, Google and Apple to name a few. Yet, the question that lurks in the minds of futurists is whether this technology is here to stay and shape our future or if its just a fad. Let's take a look on both sides of this coin and find out.
It was that time of the year when IIM-Ahmedabad students were getting ready for campus placements. They were about to witness the same old methods that most companies use while hiring freshers. Multiple companies visit top campuses for pre-placement talks and sessions to interact and attract students to join their workforce. Recruiters present their powerpoint slides to a roomful of students in business suits and inform them about their work culture, job responsibilities, career prospects and all the other usual boring stuff. We have all been students at some point so we all know what these sessions feel like. As usual, Q&A rounds are arranged where students clarify their doubts and ask further questions to senior managers. Most of the sessions are followed by snacks where students move around and personally interact with the recruiters.
You want to move on from traditional marketing tactics, and embrace the inbound marketing philosophy. You like what you are learning about interactive advertising as a way to achieve this. But you have an existing ad inventory and letting it go seems wasteful. You do want to get better ROI from your advertisements but if you have to build everything from scratch, that purpose seems to have been defeated.
According to PWC, by 2022 newspaper advertising revenues will fall by $4 Billion. Revenues will reduce from 16 Billion dollars to 12.2 Billion dollars. Meanwhile, Digital advertising will grow to a mammoth 116 Billion dollars!
Agriculture holds prime importance in the socio economic framework of India. Being the second largest country to produce agricultural output, the sector alone accounts for 17 percent of the total output. The major problem faced by the farmers is crop failure due to growth of weeds and the heavy infestation that follows.
We live in the digital age. An explosion of information has made the customers of today wary of marketing messages being relayed to them. They have not only learned to filter out advertisements using ad-blockers but have also been dulled to any messages that may reach them through the digital medium. As such, the print media has re-emerged as the preferred channel for advertisers and is the new non-traditional medium that allows you to reach out to today’s audience.
Is your print advertising losing to digital ads? Stop losing out on ad revenue with Interactive Print Advertising
For all the effort that has been put in making what we are today, we want to give back something to all teachers around the world. On the occasion of Teacher’s Day, what’s better than aiding them to teach their classes using the latest technology. So, here we present to all the teachers and educators, eight ways in which you can use augmented reality to transform your classroom and producing a generation of students who are more evolved thanks to technology.
Mahindra launched the Supro line of small commercial trucks in 2017. Infact, Mahindra Supro trucks are the first small commercial trucks to provide air conditioning. They also feature higher fuel efficiency, power steering and an improved suspension.