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Common Mistakes to Avoid in Experiential Marketing

[fa icon="calendar'] Oct 20, 2018 4:54:53 PM / by Harsh Karamchandani posted in successful marketing campaign examples, creative marketing, Experiential Marketing mistakes, extended reality, augmented reality application, experiential marketing campaign, experiential marketing trend, augmented reality technology

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Experiential Marketing is the go-to method of marketing to your customers in a way that engages them with your brand and leaves a lasting impression. With the rise of social media, smartphones, and modern technologies, marketeers have found newer avenues to target potential customers. Many brands such as Coca Cola, Cadbury and Red Bull have managed to set themselves apart from the rest using such campaigns. While there are many examples of successful marketing campaigns, the underlying truth is that there are more examples of the ones that did not work. As creative marketeers, we should learn from others' mistakes to avoid them and to make more informed choices when designing such campaigns. So, let’s take a look at some common mistakes to avoid in Experiential Marketing:

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Different Types of Experiential Marketing Campaigns

[fa icon="calendar'] Oct 18, 2018 5:50:59 PM / by wowsome posted in ways of marketing, experiential marketing trend, experiential marketing campaign, experiential events, what is experiential marketing, benefits of experiential marketing, Experiential Marketing Examples

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5 Experiential Marketing Trends That Are Ruling in 2018

[fa icon="calendar'] Oct 16, 2018 3:25:09 PM / by Harsh Karamchandani posted in modern technologies, experiential marketing campaign, experiential marketing trend, augmented reality application, ways of marketing, marketing method, experiential ad

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We live in an age of short attention spans where every human experiences thousands of stimuli. For your brand to make an impact on customers you need to make your stimulus leave a mark on their mind. With an Experiential Marketing campaign your customers will engage with your brand in ways that will make you stand out from the rest.

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Why Experiential Marketing? Benefits and More

[fa icon="calendar'] Oct 13, 2018 5:35:18 PM / by Lipi Bharadwaj posted in what is experiential marketing, experiential marketing events, experiential marketing strategy, experiential marketing campaigns, benefits of experiential marketing, marketing methods, experiential events

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 If you are a regular reader of the blog, you are already familiar with what Experiential Marketing is. (If you are new here, you should start with our article: What is Experiential Marketing? The only answer you need.) Now let us look at why you should start employing the experiential marketing strategy for your brand. The benefits of experiential 

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What Poe from Altered Carbon Can Teach You About Branding

[fa icon="calendar'] Oct 12, 2018 3:41:36 PM / by Waseq Shaaz posted in augmented reality technology, Augmented Reality Marketing, augmented reality examples, augmented reality games, customer problem solving, personalized offers, Customer Satisfaction Survey

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(source : scifiempire.net)

“It is not our enemies that defeat us. It is our fear. “

 - Poe, the Artificial Intelligence owner of the Raven Hotel in Altered Carbon is an interesting character. Modeled after the acclaimed horror writer Edgar Allan Poe, Poe exhibits an eccentric demeanor, with a rapt fascination for humans.

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What is Experiential Marketing? The only answer you need

[fa icon="calendar'] Oct 11, 2018 6:08:55 PM / by Lipi Bharadwaj posted in what is experiential marketing - 1K – 10K, experiential marketing ideas, experiential marketing events, experiential marketing trends, experiential advertising, experiential marketing strategy, experiential marketing campaigns

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The year was 1893. A few marketers thought that there were far too many firms selling various products to the same set of people. So many that the customer had no way of trying out most of them before deciding what to buy. Even the old ways of advertising, including experiential advertising, were losing their impact as too many products were being advertised. Something else needed to be done to entice the target customers by the latest offerings.  

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A-Z of Experiential Marketing

[fa icon="calendar'] Oct 9, 2018 6:31:56 PM / by Lipi Bharadwaj posted in experiential branding, experiential marketing campaigns, customer experience marketing, brand engagement marketing, engagement marketing, experiential marketing events, augmented reality technology

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How to Create a Killer Experiential Event this Festival Season

[fa icon="calendar'] Oct 6, 2018 8:26:52 PM / by Yash Joshi posted in best experiential marketing campaigns, Experiential Festival Events, brand activations at festivals, festival marketing ideas, festival activations, experiential marketing events, Experiential Marketing Examples

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The festive season is around the corner. With Dussehra, Diwali, Halloween, Thanksgiving and Christmas lined up, the next quarter is the busiest of the year for festival celebrations. As an Event Manager, you might be looking for festival marketing idead to organise a great festival event. We are here to help you.

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How to Create an Experiential Marketing Campaign : Step By Step Guide for Beginners

[fa icon="calendar'] Oct 4, 2018 7:03:45 PM / by Samarth Bhardwaj posted in experiential marketing campaigns, experiential advertising, experiential marketing ideas, experiential marketing strategy, experiential activations, experiential marketing events, experiential marketing trends

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Experiential marketing is a type of marketing strategy that helps customers experience a brand or product. It benefits a wide range of audience by involving them with the brand in as many ways as possible. The motive behind an experiential marketing campaign is to let the customers build an emotional connection and memory with the brand. This eventually helps to make loyal customers and improve Customer Lifetime Value (CLV) for the brand. An Experiential Marketing campaign encourages a two-way communication between the brand and the consumer. It initiates communication on a personal level and brings about a profound emotional engagement with the consumer. This results in higher conversion rates at a lower cost to the brand.

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#WOWSOMEFriday - A Mixed Reality Party [Case Study]

[fa icon="calendar'] Oct 3, 2018 8:00:00 PM / by Swetha Krishnan posted in experiential marketing puzzle, experiential marketing campaigns, future experiential marketing, Mixed Reality Party, mixed reality event, mixed reality technology, mixed reality for business

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What does it take to make a party go from amazing to WOWSOME? Great ambience, lip smacking food, groove-worthy music, some alcohol and a lively bunch of people? The Mixed Reality Party at #WOWSOMEFriday had it all and more, thanks to our workspace in We Work, BKC. We Work is an environment that is very conducive to the mantra work hard, party harder- basically, the perfect place to host a sundowner and kickstart the weekend with a blast!

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