Marketing
Find out how these six companies used Brand Activations to create a delightful and exciting experience for their customers
Harsh Karamchandani
6 min read
Are you in search for a guide to develop a brand activation strategy that can give you a roadmap to plan your promotional marketing activations? You are at the right place. Read on to understand what constitutes strategy and how to craft one for your brand!
Vishal Srivastava
6 min read
If your business is not a brand, it is a commodity. Here is why your business needs brand activations for an effective marketing strategy.
Lipi Bharadwaj
6 min read
Festival season is the best time for your brand to reach out to customers. An engaging and delightful Brand Activation goes a long way for your business. A few tips to help you plan for the same.
Lipi Bharadwaj
6 min read
Follow the five steps listed below when planning a brand activation campaign: 1. Set a goal 2. Create a budget 3. Understand your audience 4. Create a catchy call to action 5. Use all available channels to promote the event.
Lipi Bharadwaj
6 min read
Are you looking for some brand activation ideas to engage and excite your customers? These 21 handpicked ideas will help your brand stand out & make an everlasting impression.
Vishal Srivastava
15 min read
Theatre meets Mixed Reality - The story of how WOWSOME helped take quality Indian theatre to a larger audience with Mixed Reality as an Experiential medium - in partnership with Zee Theatre. A comprehensive Case Study
Yash Joshi
14 min read
It could be challenging to convince your senior executives to try experiential marketing in your organization. Follow these seven steps to gain their approval and full support to enter the world of interactive marketing.
Vishal Srivastava
4 min read
Some of the best experiential marketing campaigns have used Virtual Reality Sky-diving, GPS enabled bottle that guides tourists to a museum, VR to let customers experience the joy of giving, an augmented reality arcade game, refreshing misting stations, & more. See what you can learn from them.
Harsh Karamchandani
6 min read
Do you find it challenging to prove ROI of experiential marketing? Read on to discover how to measure experiential marketing easily.
Vishal Srivastava
8 min read
Swetha Krishnan
5 min read
Waseq Shaaz
6 min read
Devika Nautiyal
3 min read
