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7 Ways to Convince Your Boss to Adopt Experiential Marketing

[fa icon="calendar'] Nov 8, 2018 5:58:55 PM / by Vishal Srivastava posted in marketing, convince your boss, experiential marketing campaign, experiential marketing technologies, mixed reality marketing, experiential event, benefits of experiential marketing, interactive marketing, experiential marketing idea, interactive campaign

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Have you ever tried to pitch an out-of-the-box marketing plan to your boss but failed to convince?

How often have you felt that your company needs a fresh marketing approach but it is difficult to get the executive buy-in to try out new things? 

When it comes to interactive marketing, things might get even more complicated due to the wide range of experiential marketing technologies available that are not understood by many people on senior posts.

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6 Outstanding Examples of Experiential Marketing Campaigns

[fa icon="calendar'] Nov 6, 2018 6:15:35 PM / by Harsh Karamchandani posted in experiential marketing campaigns, future of marketing, virtual reality headset, marketing campaign, best experiential marketing campaign, examples of best experiential marketing, augmented reality technology, experiential marketing strategies, marketing method, experiential event, effective marketing techniques

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Experiential Marketing is the haven of marketeers who seek to abandon the age old traditional marketing avenues and strike right to the consumers hearts. This form of marketing allows brands to engage with customers in meaningful, measurable and immersive ways that leave a lasting impression. In this digital age, it has become more important than ever for brands to set themselves apart in any way they can. Some brands have been quick in adopting the wave of Experiential Marketing to create marketing campaigns that were truly memorable. In this article we will take a look at some examples of the best experiential marketing campaigns and what we can learn from them.  

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How to Measure Experiential Marketing Without Losing Your Mind? - Metrics, Goals & Tips

[fa icon="calendar'] Nov 3, 2018 3:27:45 PM / by Vishal Srivastava posted in marketing, experiential marketing kpi, experiential marketing trends, experiential marketing campaigns, experiential marketing events, traffic data collection and analysis, future of marketing

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"SHOW ME THE MONEY"

No, that is not just an epic dialogue from Jerry Maguire.

It could possibly be the most popular indirect message repeated over and over again in the marketing circle enough to make you lose your mind.

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User Generated Content - How can your Experiential Marketing Campaign Benefit From it?

[fa icon="calendar'] Nov 1, 2018 6:57:20 PM / by Lipi Bharadwaj posted in user generated content, experiential marketing campaign, experiential activation, ugc distribution, social media contest, innovative experiential marketing, social media for business, social media advertising, Case Studies

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In the year 2006, the Time Magazine selected “You” as the Person of the Year. This “You” was influencing the mass economy through immersive content that it was generating on Web 2.0 platforms. This content produced both by individuals and collaboratively by groups and shared on a platform accessible to the public is called UGC or User Generated Content. Users have generated content in private for decades, if not centuries, but this content does not qualify as UGC until it meets the criteria defined by the Organization of Economic Co-operation and Development. These are:

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7 Technologies & Hardware That are Essential to Create a WOWSOME Experiential Marketing Campaign

[fa icon="calendar'] Oct 30, 2018 7:02:29 PM / by Harsh Karamchandani posted in Experiential Marketing, modern technologies, Augmented Reality Devices, successful Experiential Marketing campaign, Virtual Reality Devices, Mixed Reality Devices, mixed reality headsets, 3D printing technology

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Experiential Marketing is a timeless approach used by companies to create engaging experiences for their customers. With the rise of new technologies, marketeers have a lot of new avenues to capture the attention of potential customers. While social media has been overused as a tool, new technologies such as mixed reality and augmented reality are coming up that are much more immersive, personalized and impressionable. In this article we will take a look at some of these technologies and the hardware you will need to set up a successful Experiential Marketing campaign:

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THE Dream Team You Will Require to Deliver a SUCCESSFUL Experiential Marketing Campaign

[fa icon="calendar'] Oct 27, 2018 6:09:40 PM / by Lipi Bharadwaj posted in experiential marketing campaigns, experiential marketing events, experiential events, medium event marketing, event management qualifications, marketing experience, customer experience marketing, event planning guide, technical event management

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When planning an experiential marketing campaign or an experiential event, you need to have a team with a diverse skill set running the show. Though more than technical skills, it is a team with the right attitude that can make the difference. An event can throw up surprises, in fact, no event goes as planned - and you have to be able to improvise to keep things on track. Before we look at the individual members and roles of an experiential marketing event management team, let us look at the skill set each of them should have.

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What is UGC and How Is It Important For Your Marketing Campaign Today?

[fa icon="calendar'] Oct 25, 2018 7:20:40 PM / by Priyanca Singh

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 User generated content isn’t as boring as it may sound, just an industrious terminology I suppose? Anyhow, just to make your and my life simpler, I shall refer to User Generated Content as UGC-a widely accepted abbreviation.

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4 Ps of Experiential Marketing

[fa icon="calendar'] Oct 23, 2018 6:57:48 PM / by Yash Joshi posted in four p's of marketing, Experiential Marketing, Marketing Mix framework, product marketing, product marketing company, promotion marketing, marketing mix place strategy, marketing mix place

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Live, one to one interactions with a brand forms the core of Experiential Marketing. As a multi dimensional marketing communication paradigm, experiential marketing can be hard to define and explain in terms of popular marketing models. Traditional marketing is passive and unidirectional - with content targeted from the brand to the consumer. Experiential marketing is active and bidirectional in nature, with the consumer being as active a stakeholder in the process as the brand.

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Common Mistakes to Avoid in Experiential Marketing

[fa icon="calendar'] Oct 20, 2018 4:54:53 PM / by Harsh Karamchandani posted in successful marketing campaign examples, creative marketing, Experiential Marketing mistakes, extended reality, augmented reality application, experiential marketing campaign, experiential marketing trend, augmented reality technology

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Experiential Marketing is the go-to method of marketing to your customers in a way that engages them with your brand and leaves a lasting impression. With the rise of social media, smartphones, and modern technologies, marketeers have found newer avenues to target potential customers. Many brands such as Coca Cola, Cadbury and Red Bull have managed to set themselves apart from the rest using such campaigns. While there are many examples of successful marketing campaigns, the underlying truth is that there are more examples of the ones that did not work. As creative marketeers, we should learn from others' mistakes to avoid them and to make more informed choices when designing such campaigns. So, let’s take a look at some common mistakes to avoid in Experiential Marketing:

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Different Types of Experiential Marketing Campaigns

[fa icon="calendar'] Oct 18, 2018 5:50:59 PM / by wowsome posted in ways of marketing, experiential marketing trend, experiential marketing campaign, experiential events, what is experiential marketing, benefits of experiential marketing, Experiential Marketing Examples

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